How to collaborate with influencers on Instagram to expand your audience

9 ways to use influencer marketing for Instagram growth in 2023

Growing one’s followership on Instagram organically is a slow process that needs time, knowledge, thickness, and tolerance. That’s why numerous brands are working with influencers to speed up the process. Then are some tips on how to use influencer marketing for Instagram growth! 📈

Why should I use influencer marketing for Instagram growth?

Instagram followers are the community around your brand. They're the people who want to be informed about your news, product updates, and behind-the-scenes adventures. They're also the people who talk about your brand and thus help spread the word! Considering that, you presumably want to grow your community by reaching new people and having them follow you by offering them great content.

Influencer marketing is an amazing tool for evoking mindfulness and interest in your brand, and when people become interested, they frequently start following the brand on Instagram. We use the word "brand" then, but it doesn't mean companies only. Influencer marketing can be an effective way to grow your particular Instagram account, too!

Work with influencers who formerly loved your brand.

The stylish influencer for your brand would be someone who's previously used your products, understands the benefits, has an important story, and can unfeignedly recommend your brand to their followers. Therefore, you should search for influencers from your guests and followers—is there anyone you could work with? Those are the people who used to follow you and see the value of your content, so they can also convey it to their followers.

Based on who follows you and who has interacted with your material, Promoty also suggests influencers for your company. Just create a free account, enter your Instagram or TikTok handle( we won't ask for your word), and check out your influencer recommendations.

Use a clear call to action.

Before running an influencer marketing crusade, you need to know the purpose of the crusade and communicate it to the influencer. However, the call to action of the collaboration post should be to go check out your brand’s Instagram if your goal is to get more followers on Instagram.

To make it easier for the followers, ask influencers to label the brand in their stories or feed posts and mention the brand in the caption. Their followers can visit the brand's profile with great ease thanks to this.

A mistake to avoid ten's having multiple calls to action. If the influencer directs people to the brand’s website, encourages them to follow the brand, and checks out their stories, their followers will presumably get confused and not act on any of it.

Give influencers a proper crusade brief.

A successful influencer crusade starts with well-written influencer crusade details. Besides easily stating the thing of the crusade, it'd be good to give influencers some background words—similar to a one-liner—that they can use to introduce your account. For illustration, "Follow@promoty.ee for daily tips on Instagram content creation, rearmost Instagram updates, and new collaboration offers on their app!" 

Still, make sure to avoid giving too important information, sounding too promotional, or asking influencers to use dupe-paste textbooks. Influencers know their followership is stylish, and saying it in their own words feels the most authentic. immaculately, influencers would also add their particular story with your brand—similar to "I've been following @promoty.ee for a couple of months now, and I find the content really useful!"

Throw a giveaway together.

This is the fastest and most efficient strategy to increase your following. Run a competition on the influencer’s profile, where following the brand on Instagram is the demand for participation.

Of course, all the new followers won't continue following the brand after the competition is over, but in general, comps are still an amazing tool to reach new people, raise brand awareness, and get new followers.

Micro-influencer case study Halva

When launching a new product line, Finnish delicacy brand Halva worked with 99 original Instagram micro-influencers to maximize the brand’s visibility and get more followers for their Instagram runners.

Each creator got a selection of products to throw at a competition. To share, their followers had to follow both the influencer and the brand—thus, both got new followers!

In total, the crusade reached 380 000 people, and the brand got 6852 new followers on Instagram—in a small country like Finland, those figures are enough emotional! The crusade budget was 1014€, which means that in total, Halva paid less than 0,15€ per new follower!

Still, you can also do a competition on the brand’s profile and ask influencers to spread the word if you have a more precious product or don't want to throw numerous competitions. In this case, the call to action of the influencer’s post should be to "check out the competitor's profile ”.

Influence Instagram story collaborations

Influencers frequently donate non-paid story shoutouts to their favorite brands, products, or influencers they find inspiring. This implies that stories with sponsored shoutouts also feel more genuine!

In addition, story-based collaborations are more interactive, and unlike regular posts, it’s also possible to add links. Not to mention that most influencers charge less for story-based collaborations, as they generally bear less trouble!

On Promoty, brands occasionally set up two juggernauts to get the most out of their marketing budget: a post-campaign for micro-influencers and a story crusade for bigger influencers. This way, they'll still get the reach from bigger influencers' accounts as well as ingrained posts that will stay on Instagram after 24 hours.

Do rolls and posts with collabs points.

In 2021, Instagram launched the Collabs Point, which allows druggies to co-author Instagram rolls and feed posts. Still, the post will be shown on both accounts, and both account titles will appear in the title; thus, if the co-author accepts the collaboration invite, The posts and rolls made with the Collabs point also have a participation count, view count, and comment section, which means advanced engagement and advanced reach for the posts.

Make sure your profile looks charming.

Let's go back to the basics. Does your profile look charming enough for first-time callers?

Make sure to have a seductive profile print( as a brand, you presumably want to use your totem then) and a clear description of what you do or why anyone should follow you.

After reading the memoir, highlights are frequently the alternate things that a first-time caller checks. Therefore, you can give a little more detailed intro about your company, introduce your platoon, or share answers to constantly asked questions.

And eventually, a first-time caller will presumably check your rearmost posts to understand what kind of content you're participating in and if it’s worth their time. Thus, make sure you're previously posting good, precious content.

Having an aesthetic Instagram feed also plays an important part, as Instagram is similar to a visual channel. A seductive profile catches attention and determines if the caller indeed wants to claw into your content!

As a brand, be social yourself.

As a brand, you should surely be active on social media yourself, laboriously erecting connections with both influencers and your eventual guests.

Still, reply with a short comment if someone tags or mentions your brand in their post. Indeed, a simple 🖤 or "thank you” would be enough then!

Opinions are a great way to catch the eye of new followers. Especially in the case when someone has just mentioned your brand, their followers presumably would like to check you out!

Still, you could repost it if someone tags you in their story. Not only does it express appreciation for participating in your brand, but it also builds social evidence for your followers.

Influence influencers' illustrations

As we formerly said, the stylish way to grow one’s followers is to partake of eye-catching, inspiring, perceptive, or amusing content on a harmonious basis.

Creating illustrations is one of the superpowers of influencers, as they do it daily and know impeccably well what kind of content works on Instagram. Not to mention that it’s a lot more affordable than organizing an entire print session yourself!

Hence, more and more brands are working with influencers to get illustrations for their social media. For illustration, a Danish jewelry brand, Zilver Danmark, ran a crusade on Promoty to get content for their own social media, resulting in a clear brand identity, an increase in their followers' number, and an increase in their engagement rate. Then’s the ahead and after of their Instagram feed! 👇🏼