Exploring the Top 7 Instagram Marketing Trends of 2023 & Beyond

 

7 Best Instagram Marketing Trends of 2023 & Beyond

When considering the ever-changing landscape of marketing tools, the one that stands out prominently is Instagram. Its extraordinary impact has transformed it into a marketing powerhouse, especially since its acquisition by Facebook. Boasting over half a billion active users, Instagram has transcended its origins as a mere photo-sharing platform. Amidst the cacophony of content on various social media platforms, Instagram distinguishes itself with its simplicity and elegance. Hence, it's no surprise that marketing trends point to Instagram as a powerful and effective marketing platform for businesses seeking a distinctive edge.

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Among all its users, one in every two people follows at least one business page. Given its power, every business has a profile on Instagram, but the important question is how to reach your audience. However, just having a page will not be enough, and just posting images with random hashtags will not help your business. You need to follow the trends.

Instagram Reels has picked up like no other feature in the past. Yes, Instagram stories have been a huge success, but Reels is taking Instagram to a new level. It is one of the most popular Instagram trends that users have widely adopted. And now users can monetize their Instagram too.

Instagram Reels has huge similarities with TikTok, and the advantage of Instagram Reels is that users don't have to create a separate account. They can do the same as they could on TikTok without a different account.

Reels have become popular in less than a year of launch, with efforts being halved. The trend is expected to grow more from here. There are a lot of influencers who regularly upload Instagram trending posts through reels.

Reels lets you create and discover short and entertaining videos on Instagram. You can record 15-second multi-clip videos with effects, audio, and creative tools. As to how long Instagram reels can be, you can make them 15 seconds or 30 seconds long, depending on the need for your content. The best apps for Instagram reels are iMovie, Adobe Premiere Rush, and Quik, amongst others.

Individuals use reels to their advantage, but businesses and organizations use them too. As per a recent report, two-thirds of the entire NBA's franchises have posted at least one reel since the feature launched in the United States on August 5, 2020. The NBA franchises have 22% higher engagement than the average engagement from standard Instagram posts.

If you want to create professional videos for Instagram reels, you can use some tools to make the videos. For example, you can use tools like Inshot, Clips by Apple, and FilmoraGo.

Instagram Stories

If reels are really important and popular today, the backbone of influential marketing on Instagram is Instagram Stories.

The Instagram Story feature was launched four years ago, and in no time, it became a top Instagram trend, on par with Reels.

Instagram Stories have completely revolutionized the way businesses use influencers to reach a wider audience with their products. Canva, Inshot, Unfold, and Mojo are some of the best apps for Instagram Stories.

Nearly 8 out of 10 brands have admitted that Instagram stories have had a strong positive impact on their businesses. The top influencers around the world are using Stories to publish content. Going forward, it is going to continue to be the hottest and evergreen Instagram trend.

For instance, National Geographic makes perfect and engaging use of stories. They share fascinating video clips and also stay true to their mission of education.

In addition, they often invite their followers to join in on the learning. Their audience is regularly quizzed on relevant facts using Instagram's poll feature.

Augmented reality filters

At the end of the day, Instagram is about sharing beautiful pictures and short videos. The majority of users nowadays use filters to make Instagram trending posts.

One way to ensure you create eye-catching pictures and videos is by using augmented reality (AR) filters. They help you enhance your Instagram stories and posts with visual effects.

The best part about AR filters is building your own exclusive filters using the Spark AR Studio platform.

These filters are a great way to interact with the audience and boost engagement, and they have been in trend in the recent past. If you are thinking about how to get more likes on Instagram, using AR filters in your stories and reels might be the answer.

Using AR filters, you can streamline the aspects of your business or brand that make you unique and special.

So if you want to leverage Instagram to enhance your brand using AR filters, it can prove to be a great idea! AR filters promise to be the next popular Instagram trend of 2021 among influencers.

Going live with Instagram

Another Instagram trend that is growing very fast is Instagram Live. In the past year, many people have started spending more time at home (due to the pandemic of 2019).

Being social animals, we like to interact with others, and hence Instagram Live has become really popular. It lets you interact with many others. As per the Business Insider report, Instagram Live usage increased by 70 percent in 2020.

The initial popularity of the feature was because of the lockdown. Still, even now, when the situation has improved in most parts of the world, the live feature will continue to be a popular Instagram trend in 2021 as well.

Moreover, brands and businesses use this feature to reach a wider audience base remotely.For instance, Jay Shetty used the Instagram Live feature to market his newly released book 'Think Like a Monk,' sharing glimpses of his book signing events and thus interacting with his followers.

Crossposting for greater visibility

Crossposting is another one of the Instagram trends that is very popular. When you create a post, if you can share the same post or content across multiple platforms, you are cross-posting, and this trend is increasing.

For example, Facebook Inc. lets you share your Instagram Stories with Facebook Stories. This allows users to reach a wider audience and get more engagement using the same content.

Users are using the content they post on Twitter throughout the day as a thread and posting it on Instagram Stories and Posts. Crosspoint will continue as users find more innovative ways to get higher engagements from different platforms.

Instagram Shops and Instagram Checkout

There is no doubt about the popularity of Instagram and the number of active users. Along with these, online shopping has become really popular in the last decade. As a result, the number of online buyers worldwide is continuously increasing.

Combining these factors, one of the popular Instagram trends in 2021 is shopping on Instagram. Instagram and Facebook have been platforms where users discover most of the products they end up buying.

Since users are spending the most time on Instagram, it won't be surprising if in-app shopping continues to grow from here on.

For instance, Lisa Says Gash is an independent boutique and blog devoted to connecting people with unique pieces. Based in San Francisco, Lisa Says Gash soon became an Instagram-famous shop. The brand has a huge following on Instagram, where its fun prints and unique style stand out.

Influencer Advertising Regulations

Influencer advertising is trending on Instagram right now, big time. There are thousands of influencers on Instagram, and they all have many followers.

Instagram is working to ensure the influencers are not spreading misinformation about a service or a product to their followers.

Certain community guidelines have been set for the influencers, and they must follow them. In addition, they must understand the difference between branded content and paid partnerships.