How to Leverage Instagram Insights for an Enhanced Content Strategy

Curious about enhancing your Instagram analytics with an effective content strategy? Interested in comparing performance metrics for posts, stories, or carousels side by side? In this guide, you'll discover how to leverage Instagram insights to analyze your content analytics systematically, unveiling the performance of various content types.

How relative Metrics Ameliorate Your Instagram Content

On Instagram in particular, it’s fairly easy to find your top- performing content. All you have to do is open your account’s professional dashboard and valve to view all of the content you ’ve published over the once week, month, or other preset timeframe.

The Instagram perceptivity dashboard automatically sorts your content by the metric you elect. For illustration, you can sort each happy (Instagram posts, rolls, lives, and stories) by a many common criteria, like shares or accounts reached.

If you conclude to view perceptivity for just one type of content (i.e., posts, rolls, or stories), you get further options for criteria. Tap the Metrics menu to choose from placement-specific criteria like plays, roll relations, profile visits, and more.

There’s no question that using the workflow above to identify and dissect your stylish content can help you find what works for your brand and your followership. But assaying individual pieces of content can only get you so far since innumerous factors could contribute to their success.

These kinds of queries are more beneficial in identifying your best-performing content and figuring out why it performs so well.

• How much did your stylish roll outperform your alternate-stylish roll?
• How do your posts measure up to your rolls?
• What’s the ideal length for your rolls?
• Should you publish further carousel posts?
• Is it really worth publishing that numerous story, or should you double- down on another type of content rather?

With relative Instagram analytics, you can answer these questions much more efficiently. also, you can use your findings to make data- driven opinions about perfecting your Instagram content and making progress toward crucial marketing pretensions.

How to Use Instagram’s relative Content Analytics

Instagram’s relative Analytics tool lets you review two pieces of content. Since the app displays criteria for the two pieces of happy side by side, you can fluently see how and where some content stood out and where some fell suddenly.

Use the Instagram app to access comparative analytics

To pierce relative content analytics in the Instagram app, go to the profile for your business account and open your account’s professional dashboard. Tap to view your account perceptivity, and also elect the timeframe you want to dissect. You can moreover choose a preset timeframe or pick custom dates from the drop- down menu.

Also scroll down and tap the Compare Your Content button at the veritably nethermost of the perceptivity dashboard. Tap to elect any two pieces of content you want to compare.

Note that the app automatically displays content from the timeframe you named and sorts it by accounts reached. By adjusting the settings in the dashboard's menu bar at the top, you can modify the timeframe and the sorting metric.

Compare analogous Pieces of Content

First, let’s compare two analogous pieces of content. For this illustration, I named two stories on contrary ends of the reach diapason for this timeframe — one with high reach and one with low reach. Then what we can compare

Compare Post Timing

Why compare timing? It’s easy to assume that good content will get the reach and engagement it deserves, no matter when it goes live. But publishing at the ideal time for your followership can help good content get engagement right down, which can boost your results and increase reach.

In this case, both of the stories were published around the same time (400 to 430a.m. PT), so that’s not a factor. But they went live on different days of the week (Friday and Tuesday), which could affect performance.

With multiple relative analyses over time, you can gain a better understanding of the timing that works stylish for your followership. To find peak and off- peak times snappily, you can also check the followership criteria for your Instagram account.

Compare Post Reach

Why compare reach? Although reach presumably is not the end thing for your content, it helps measure visibility and overall success. Content with low reach was under- delivered by Instagram, likely for a perceptible reason.

In this case, the story on the left wing had 3x advanced reach. Why? Engagement is nearly clearly a contributing factor, which we ’ll explore below. But it’s also important to compare the motifs and styles of the two pieces of content.

For illustration, are you posting about motifs that you know your followership likes or are trending on Instagram?

And are you making it clear to Instagram that your content touches on these motifs?

When you tell Instagram what your content is about, you can increase the chance that the platform will deliver your content to an interested followership. For illustration, in- app features like textbook overlays, videotape captions, Reels motifs, post descriptions, and hashtags can all add environment to your content and help maximize reach.

From the Compare perceptivity panel, you can tap to view both pieces of content. also, you can make note of the motifs each bone

Covers and the styles each uses to make your understanding of what works for your followership.

Note that Instagram’s relative Analytics dashboard also breaks down reach by followers and on-followers. For stories, you can generally anticipate most reach to come from followers. But it’s helpful to compare on-follower reach for posts, lives, and rolls (pictured over) to identify what kind of content helps you grow your followership.

Compare Post Engagement

Why compare engagement? Like reach, engagement presumably is not the end thing for your content. Yet engagement is a crucial ranking signal for the Instagram algorithm, which means further relations can increase reach and amplify content. Engagement can also confirm whether your content resonates with your followership and how they feel about it.

The Analytics dashboard on Instagram may show additional information based on the type of post selected. If you compare articles (as shown below), you can see the total number of accounts engaged as well as a breakdown of followers versus on-followers. This summary section is excellent for providing a high-level comparison.

But for comparing different kinds of involvement, the content relations part is more useful. Please take note that the relevant Analytics dashboard shows answers and responses only for stories. However, if your tale included interactive stickers for pates, a website link and additional involvement (like as in the exemplifications above) would be helpful.

You are unable to get an engagement summary when comparing rolls and posts. However, you can view a detailed engagement breakdown that will assist you in understanding how users interacted with your content, including comments, likes, saves, and shares.

Comparing engagement to reach is useful when analyzing any kind of material. The roll on the left in the above graphic resulted in over twenty more plays. However, more interaction was sparked by the roll to the right. Which then did better? Depending on the object, yes. Thus, the roll with the higher advanced engagement rate fared better in this instance. Examine each profile's activity.

Why is profile exertion measured?

This is a particularly valuable choice since profile exertion criteria might help you understand the actions that people performed after they saw your article. To put it another way, comparing these factors is essential if you want to increase your fan base or encourage people to visit your website.