How to Advertise Your Podcast on Instagram

Promote a Podcast on Instagram: Tips and Strategies for Podcasters Monthly Content Plan

Instagram has become an essential platform for promoting podcasts. With over two billion active users, Instagram provides podcasters with a vast following for their shows. Still, with so much important content on the platform, it can take time to stand out and attract listeners. In this composition, we'll share some tips and strategies for promoting your podcast on Instagram.

Why Promote a Podcast on Instagram

When it comes to podcast creation, the first effects that come to mind are podcast directories, similar to Spotify or Apple Podcasts. occasionally YouTube, as it allows you to partake in videotape podcasts there. While Instagram is frequently the last option, But this platform has a huge potential for audio fibbers, indeed, if Instagram isn't designed for audio content. In the meantime, Instagram is worth your time if you want to promote your show to a broader cult. Then’s why.

Promoting podcasts on Instagram is essential for generators because it provides vast followership and a room to reach implicit listeners. Instagram has over two billion active druggies, making it in a high position to reach new cults.

The platform also offers colorful features that can help podcasters attract listeners, such as Instagram stories, rolls, and live aqueducts.

Instagram helps you create a community around your podcast. By using the platform to engage with listeners, you can create a pious following and create a sense of belonging for your followers. Further, on Instagram, you can unite with other podcasters or influencers and cross-promote each other's shows to reach a new cult.

Touting your podcast on Instagram can also help with brand recognition and credibility. By participating in behind-the-scenes moments, listeners' feedback, and guest interviews, you can humanize your podcast in a way.

How to Promote Your Podcast on Instagram

Let's talk about the strategies you can use to attract Instagram users to your podcast. Produce a devoted Instagram account for your podcast. Establishing a separate Instagram account for your program is the first step towards promoting it there. This runner should have a unique username and profile picture that reflect your show or you as a host. For instance, you can use your podcast's name as your handle to make it easy for people to find you. Either way, make sure you include a memoir that describes your show and provides a link to your website or preferred harkening platform. We have covered more of these tips in our Instagram optimization companion.

Add your podcast link to your memoir.

One of the simplest yet most effective ways to promote your podcast on Instagram is to include a link to your podcast directory in your memoir. The reason why it's pivotal is that Instagram is primarily a visual platform that focuses on images over text. As a result, direct links to external spots or platforms are limited, as you cannot also add captions.

Your memoir is one of the many sections where you can click on a link. By doing this, you can make it easier for implicit listeners to pierce your podcast, increasing the chances of them checking it out and subscribing.

Source

Tip Each time you partake in a post or story publicizing a new occasion, do it with Combin Scheduler, as this free Instagram content diary allows you to automatically upload a new link to your memoir when participating in a post or a story. Therefore, you will not need to manually change it each time you advertise a new occasion on Instagram.

Share teasers of new occurrences and behind-the-scenes prints.

Tease forthcoming occurrences of your podcast by participating in a print or videotape that highlights what listeners can anticipate hearing in your show. Use this occasion to generate buzz and set expectations for the occasion's release. You can also partake in behind-the-scenes prints or videos of the podcast product process, since this gives listeners a glimpse into the work that goes into creating the podcast. This strengthens their sense of connection to the program.

Unite with other podcasters and Instagram influencers.

Uniting with other podcasters or Instagram influencers can help you reach new cults. Consider partnering with someone who has an analogous following to yours and cross-promoting each other's podcasts, or invite them to be guests on your podcast so that they can promote it on their Instagram accounts as well.

Use Instagram stories and reels.

Instagram stories and rolls let you partake in quick, engaging content that may indeed help you attract more listeners. Just be creative and use music, transitions, and hashtags to make your rolls and stories stand out. In our companion on advanced roll ways, we are discussing how to take your rolls to the next position.

Use applicable hashtags and geotags to increase discoverability.

Hashtags and geotags can help your posts reach a larger yet more applicable following. Use hashtags that relate to your podcast's content or assiduity, and put geotags above your content to promote the show to people in specific locales or those who attend events related to your podcast's content.

Host competitions or contests to engage with followers.

You can give away wares related to your podcast, such as T-shirts, stickers, or mugs, and encourage people to enter the competition by tagging their musketeers or participating in your post.

Cross-promote on other websites and social media networks.

Make sure to cross-promote your podcast on other social media platforms and your website. Share links to your podcast on Twitter, Facebook, and LinkedIn. You can also produce a runner on your website devoted to your podcast and include links to your occurrences and social media accounts. Content Ideas for Podcasters on Instagram Still, catch a few ideas below if you struggle to come up with content for Instagram.

Share quotations or extracts from podcast occurrences.

Participating in the strip and getting the most interesting highlights from the interviews with your guests is an excellent way to promote your show. Use a tool like Canva to produce visually charming plates that feature a quotation or punctuate a crucial point about the occasion.

By the way, catch advice from our design platoon on how to produce smashing Instagram illustrations if you are that much of a developer.

produce smashing podcast interviews with remote guests with Wave room, a virtual podcasting plant. With Wave room, you may capture a solo concert or an interview in excellent resolution. Due to the original recording, both audio and videotape, after you save them, will sound and look just as good as they did during the session.

Post prints or videos of guests and hosts.

Participating in prints and videos of your guests and co-hosts can help you make a particular bond between the show and your listeners. Upload a print or videotape of the host recording an occasion or a behind-the-scenes look at the guest's medication for the interview.

Share skulk in regards to forthcoming occurrences.

Tease forthcoming occurrences by participating in a skulking peep of what listeners are about to hear in the forthcoming show. Or you can take a print or videotape of a guest or a teaser clip of a particularly instigative part from the forthcoming occasion.

Highlight listeners' feedback and reviews.

Participating listeners' studies and reviews can help build credibility for your podcast and, therefore, attract new listeners. Share screenshots of positive reviews or point followership feedback in your Instagram stories or Highlights.

Host Instagram Live streams

Instagram Live, unlike other content, helps you connect with listeners in real time. Host an Instagram Live session where your followers can ask questions, give feedback on your podcast, or indeed meet some of your guests.

Yearly Instagram Content Plan for Podcasters

Then there is a sample plan that you can customize based on your podcast, followership, and podcast upload schedule.

Week 1

Monday:Take a teaser image or videotape for the forthcoming podcast occasion.

Wednesday:Partake a quotation or extract from a once-occurring

Friday:Organize a Q&A session with a listener or visitor.

Week 2

Monday: Share behind-the-scenes prints or videos of the podcast product process.

Wednesday: Partake in an applicable news composition or assiduity trend related to the podcast's content.

Friday: Share stoner-generated content from listeners

Week 3

Tuesday: Partake a skulk peep of an forthcoming occasion.

Thursday: Host a competition or contest to engage with followers.

Saturday: Share prints or videos from a live event or meetup.

Week 4

Monday: Partake a quotation or extract from a once-occurring

Thursday: Take a print or videotape of a guest or host.

Sunday: post an Instagram reel with the content from your forthcoming occasion.

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